Signed in as:
filler@godaddy.com
Get to know me
To Sum Things Up...
I'm a Cross-Functional Communications Professional with 15+ Years of Written, Design, and Video Development Experience in the technology industry. My Career Has Entailed Working with Marketing, Product, and Engineering Departments to Support Go-to-Market Strategies for product releases by software, telecom, and consumer electronics companies. I specialize in Marketing Writing, User Experience (UX) Writing & Technical Writing That Guide a Target Audience through Initial Brand Awareness and Engagement to Continuous Product Use.
My Work Background at a Glance
- 15+ year communications career working cross-functionally between product, engineering, and marketing teams to generate product demand and increase product adoption. In short, I am part marketer, part technical writer, and part UX Writer. Throughout my communications career so far, I've worked in the following positions with large corporations, mid-size and startup companies.:
- Lead Technical Writer
- UX Writer & Blog Writer
- B2B Marketing Copywriter
- Marketing Communications Manager
- Website Content Specialist
- Freelance PR Writer
- Knowledgebase Writer
I enjoy the versatility of working on marketing campaigns, technical writing, and UX Writing because these three distinct communication disciplines tap into the creative problem-solving, strategic-thinking, and analytical sides of my personality.
My Reputation
Professionally, I'm known for having strong:
- Written, Visual Communication, and campaign strategy skills to support marketing teams as a Content Writer across different mediums (email, websites, social media, video, etc.,) OR to support product usability campaigns as a Technical or UX Writer
- Analytical thinking and creative problem-solving skills to accomplish business goals
- Attention to detail but still can see the big picture
- Business acumen
- Leadership and team player skills
- Organization and Project management skills necessary to meet deadlines
However, you don't just have to take my word for it. Here's proof.
My Educational Background
This is me grinning from ear to ear. I know...it's cheesy but proof that I earned a college degree, am a first-generation college graduate and finished with honors. I'm laughing with you at this photo :-)
- Master of Arts degree (in progress - 3 courses and a Capstone Project left to complete), Communications with a focus in New (Digital) Media & Marketing from Southern New Hampshire University.
- Bachelor of Arts degree in English Language and Literature from Southern New Hampshire University
- Attended NCCU, majored in English with a Journalism focus and completed the concentration
My Areas of Expertise as a Writer
Writing Skills
- Marketing Copywriting for B2B and B2C campaigns across digital and traditional media
- Content Writing with a focus on lead generation campaigns (emails, landing pages, blog posts, white papers, etc.,)
- User Experience (UX) Writing for digital products (software, websites, and apps)
- Technical Writing for cloud-based software and tangible products (consumer electronics, telecom devices, and equipment)
My Proven Skills & Knowledge as a Marketer
Strategic Development & Execution Skills
- Communication Plan Development
- Brand Strategy Development & Positioning
- Content Strategy Development
- SEO Strategy Development
- Visual Communications Strategy Development
Analytical and Research Skills
- Content Analysis
- Audience Insights
- SWOT Analysis
- Consumer Behavior Research
- Trend & Competitive Analysis
- Google and other Metrics Tracking & Reporting
TECHNOLOGIES and SKILLS
Design Skills (for marketing collateral)
- Adobe Creative Suite (earned certificates in Adobe InDesign & Adobe Illustrator in 2014)
Website CMS Skills
- Webflow
- WordPress
- Wix
- Adobe Dreamweaver
Marketing Automation & Insight Software
- HubSpot
- Hootsuite
- Marketo
- Sprout Social
- Salesforce
- Hotjar
- SEMrush
Software Languages (front-end)
- HTML (earned certificate)
- CSS
Software Language (Back-end)
- SQL
Video Development Skills
- Storyboard Development
- Scriptwriting
- Snagit
- Adobe Captivate
My Proven Skills and Knowledge as a Technical Writer
B2C and B2B Industry Knowledge & Relevant Technologies Gained from Work Experience
- Data Governance/Security-Related Technologies: Knowledgeable about SQL, ETL tools, and Snowflake
- Telecommunications: Very knowledgeable about Internet of Things (IoT) for connected devices
- Wireless and Wireline technologies (from my former career as a Network Analyst in the telecom industry)
- CRM Software (Very knowledgeable about Salesforce)
- ERM Software (Very knowledgeable about MS Dynamics)
- Military Defense Systems: (SAT simulators)
- Healthcare: (Pharmacy Software)
Retail/eCommerce
- Consumer Electronics & Technologies: Very knowledgeable about Smart TV Technologies (such as NICS, picture resolution, semi-conductors, ports and other TV components, TV setup installation, soundbars, etc., from my marketing communications manager and technical writing positions for a global manufacturer)
- Kitchen Appliances: (Freezers, Portable ACs, Dehumidifiers, Kitchen Refrigerators, and Wine Refrigerators/Coolers) from my marketing communications manager experience for a manufacturer
Writing Skills
- Instructional writing for product documentation
- Scriptwriting for instructional/product
- Technical Blog Writing to support content and SEO marketing campaigns
- Technical White Papers
- Website Copywriting
TECHNOLOGIES (ADVANCED LEVEL EXPERIENCE)
Authoring Software:
- Readme
- Confluence
- Madcap Flare
- ClickHelp
- Adobe FrameMaker
- MS Office
Web CMS Software:
- Webflow
- SiteSource
- Wix
- WordPress
- Adobe Dreamweaver
Video Development Software:
- Camtasia
- Snagit
Collaboration Platforms:
- GitHub
- Swagger
Diagram and Infographic Software: MS Visio, LucidChart
Publishing Methods
- Single-Source Publishing using XML and DITA
- Markup
Design Skills (for marketing collateral)
- Adobe Creative Suite (earned certificates in Adobe InDesign & Adobe Illustrator)
Frontend Software Languages
- HTML (earned certificate in 2008)
- Markup Language
- CSS
Backend Software Language
- SQL
My Proven Skills and Knowledge as a UX Writer
- UX Writing: Plan and write microcopy in software, apps & website user interfaces (UIs) to help users have a positive experience navigating them for their business or personal needs
- Strategic Planning/Thinking: Develop UX Content Strategies, SEO Strategies, Web Strategies, and more
- Attention-to-Detail: Conduct comprehensive content audits, Brand Voice and Tone Development, etc.,
- Analytical/Problem-Solving Thinking: Usability Testing and A/B Testing, User Journey and Flow Mapping
- Accessibility (WCAG) best practices: Develop Section 508 compliant copy and design for all users
Technologies Used and Advanced Level Knowledge
- Design/Prototype Software: Figma, Adobe XD and InVision
- A/B Testing: AB Tasty
- Analytics: Mixpanel, Google Analytics, and Hotjar
Affiliations Relevant to My Full-Time Communications Career
Professional Associations
- Women in Technology
- International Association of Business Communicators (IABC)
Honor Societies
- Sigma Tau Delta
- National Society of Leadership and Success
Other Affiliations
- National Association of REALTORS ® (NAR)
- National Notary Association