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filler@godaddy.com
Get to know me
Experienced Cross-Functional Communications Strategist
Need help with moving prospects through the sales funnel, converting them to customers, and retaining them through effective product adoption strategies? This is where I can help your business. I'm one-part marketer and one-part technical writer whose blended experience in both functions of marketing and product engineering sides of businesses, holistic understanding of pre-sales and after-sales stages, and relevant education gives me an edge. It's easier for me to identify gaps and offer a unified product communications strategy to prevent a fragmented handoff which often occurs between product engineering and marketing departments.
Who I Am
I'm a writer, visual storyteller, and strategist at heart whose communications career has entailed working in marketing roles where I performed strategic and tactical tasks for pre-sales campaign efforts. I've also worked on the technical communications side of companies in technical writer and UX writer roles where I created explanatory content like user guides, how-to videos, etc., to guide product users and developed product/feature adoption strategies as part of the after-sales support process.
My Edge
Industry knowledge that I've gained from working in different technology industry sectors (i.e., B2B software, telecommunications, and consumer electronics) combined with my blended communications experience, holistic understanding of pre and after-sales stages, and relevant education, gives me an edge. Because I've worked on both sides (marketing and engineering) of a company, it's easier for me to identify gaps and offer you a unified product communications strategy to prevent a fragmented handoff that often occurs between marketing and product engineering departments.
I understand the necessary methods to execute B2B and B2C marketing campaigns that must move prospects through the sales funnel and convert them to customers. I also have the know-how to develop and execute product/feature adoption strategies to prevent customer frustration if they have to call a Helpdesk, increase the use of underutilized software features/functions that customers may not realize exists, and keep customers happy to prevent negative reviews and high churn.
Educational Background
- Master of Arts degree candidate (in progress and near the finish line), Communications with a concentration in New Media & Marketing from Southern New Hampshire University.
- Bachelor of Arts degree in English Language and Literature from Southern New Hampshire University
- Attended NCCU, majored in English with a Journalism concentration and completed the concentration
Career at a Glance
Years of cross-functional communications experience working in product engineering and marketing departments. So far, throughout my communications career I've worked in the following positions (as an employee & contractor) with large corporations, mid-size and startup companies:
Product & Engineering Departments
- Lead Technical Writer
- Senior Technical Writer
- UX Writer
- Knowledgebase Writer
Marketing Departments
- B2B Marketing Copywriter
- Marketing Communications Manager
- Website Content Specialist
- Freelance PR Writer
Professional Reputation
Professionally, I'm known for having strong:
- Written, Visual Communication, and campaign strategy skills to support marketing teams as a Content Writer across different mediums (email, websites, social media, video, etc.,) OR to support product usability campaigns as a Technical or UX Writer
- Analytical thinking and creative problem-solving skills to accomplish business goals
- Attention to detail but still can see the big picture
- Business acumen
- Leadership and team player skills
- Organization and Project management skills necessary to meet deadlines
However, you don't just have to take my word for it. Here's proof.
Writing Disciplines
- Marketing Copywriting for B2B and B2C campaigns across digital and traditional media
- Content Writing for lead generation campaigns (emails, landing pages, blogs, white papers, etc.,)
- User Experience (UX) Writing for digital products (software, websites, and apps)
- Technical Writing for cloud-based software and tangible products (consumer electronics, telecom devices, and equipment)
Skills & Knowledge as a Marketer
Strategic Development
Communication Plan Development, Brand Strategy & Positioning, Campaign Design, Content Strategy, SEO Strategy Development, Visual Communications Strategy Development
Analytical and Research
User Persona, SWOT Analysis, Competitive Analysis, Content Analysis, Audience Insights, Consumer Behavior Research, Google and other Metrics Tracking & Reporting
Design
Adobe Creative Suite (earned certificates in Adobe InDesign & Adobe Illustrator in 2014), Webflow, WordPress, Wix, Adobe Dreamweaver
Software Languages (front-end)
HTML (earned certificate) and CSS
Video Development
Storyboard Development, Scriptwriting, Adobe Premiere Pro
Skills and Knowledge as a Technical Writer
Writing Skills
- Product documentation for customers
- Training content, job aids, etc., for employees
- API Documentation for developers
- Scriptwriting for instructional/product demos
- Technical Blog Writing
- Technical White Papers
TECHNOLOGIES
Authoring Software:
Readme, Confluence, Madcap Flare, ClickHelp, Adobe FrameMaker, MS Office, and more
Video Development Software:
Camtasia and Snagit
Publishing Methods
Single-Source Publishing using XML and DITA Markup
Design
Adobe Creative Suite (earned certificates in Adobe InDesign & Adobe Illustrator)
Frontend Software Languages
HTML (earned certificate in 2008), Markup Language and CSS
Affiliations
Professional Associations
- International Association of Business Communicators (IABC)
- Women in Technology
Honor Societies
- Sigma Tau Delta
- National Society of Leadership and Success