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filler@godaddy.com
Get to know me
To Sum Things Up...
I'm a Cross-Functional Communications Professional with 15 Years of Written, Design, and Video Development Experience in the technology industry. My Career Has Entailed Working with Marketing, Product, and Engineering Departments to Support Go-to-Market Strategies for product releases by software, telecom, and consumer electronics companies. I specialize in Marketing Writing, User Experience (UX) Writing & Technical Writing That Guide a Target Audience through Initial Brand Awareness and Engagement to Continuous Product Use.
My 'Super Power'
What makes YOUR background and skills different from your colleagues to add value in ways that they can't? If you turned that same question around on ME, then I'd tell you that I'm a rare-find Communication professional due to my diverse skill set, work experience and industry knowledge (across different sectors) to GENERATE DEMAND AND INCREASE PRODUCT ADOPTION for a company.
I can apply my college education in Communications (with a focus in Marketing and Media) and drive in the 'Marketing Department Lane' to generate product demand. I can also switch gears (pun intended) and swerve into the 'Product Design/Engineering Department Lanes' by using my technical and UX writing skills to guide customers as they interact with the products.
In short, my work experience and exposure in the creative and technical departments of a business has given me a holistic understanding of what it takes to launch a product successfully. This is what sets me apart from other communication professionals and how I can add additional value to your business.
Work Background at a Glance
15-year communications career working cross-functionally between product, engineering, and marketing teams to generate product demand and increase product adoption. So far, throughout my communications career I've worked in the following positions (as an employee & contractor) with large corporations, mid-size and startup companies:
Product & Engineering Departments
- Lead Technical Writer
- Senior Technical Writer
- UX Writer
- Knowledgebase Writer
Marketing Departments
- B2B Marketing Copywriter
- Marketing Communications Manager
- Website Content Specialist
- Freelance PR Writer
Reputation
Professionally, I'm known for having strong:
- Written, Visual Communication, and campaign strategy skills to support marketing teams as a Content Writer across different mediums (email, websites, social media, video, etc.,) OR to support product usability campaigns as a Technical or UX Writer
- Analytical thinking and creative problem-solving skills to accomplish business goals
- Attention to detail but still can see the big picture
- Business acumen
- Leadership and team player skills
- Organization and Project management skills necessary to meet deadlines
However, you don't just have to take my word for it. Here's proof.
Educational Background
This is me grinning from ear to ear. I know...it's cheesy but proof that I earned a college degree and am a first-generation college graduate in my immediate family. I'm laughing with you at this photo :-)
- Master of Arts degree (in progress and near the finish line), Communications with a focus in New Media & Marketing from Southern New Hampshire University.
- Bachelor of Arts degree in English Language and Literature from Southern New Hampshire University
- Attended NCCU, majored in English with a Journalism concentration and completed the concentration
Writing Disciplines
- Marketing Copywriting for B2B and B2C campaigns across digital and traditional media
- Content Writing for lead generation campaigns (emails, landing pages, blogs, white papers, etc.,)
- User Experience (UX) Writing for digital products (software, websites, and apps)
- Technical Writing for cloud-based software and tangible products (consumer electronics, telecom devices, and equipment)
Skills & Knowledge as a Marketer
Strategic Development
Communication Plan Development, Brand Strategy & Positioning, Campaign Design, Content Strategy, SEO Strategy Development, Visual Communications Strategy Development
Analytical and Research
User Persona, SWOT Analysis, Competitive Analysis, Content Analysis, Audience Insights, Consumer Behavior Research, Google and other Metrics Tracking & Reporting
Design
Adobe Creative Suite (earned certificates in Adobe InDesign & Adobe Illustrator in 2014), Webflow, WordPress, Wix, Adobe Dreamweaver
Software Languages (front-end)
HTML (earned certificate) and CSS
Video Development
Storyboard Development, Scriptwriting, Adobe Premiere Pro
Skills and Knowledge as a Technical Writer
Writing Skills
- Product documentation for customers
- Training content, job aids, etc., for employees
- API Documentation for developers
- Scriptwriting for instructional/product demos
- Technical Blog Writing
- Technical White Papers
TECHNOLOGIES
Authoring Software:
Readme, Confluence, Madcap Flare, ClickHelp, Adobe FrameMaker, MS Office, and more
Video Development Software:
Camtasia and Snagit
Publishing Methods
Single-Source Publishing using XML and DITA Markup
Design
Adobe Creative Suite (earned certificates in Adobe InDesign & Adobe Illustrator)
Frontend Software Languages
HTML (earned certificate in 2008), Markup Language and CSS
Skills and Knowledge as a UX Writer
- UX Writing: Plan and write microcopy in software, apps & website user interfaces (UIs) to help users have a positive experience navigating them for their business or personal needs
- Strategic Planning/Thinking: Develop UX Content Strategies, SEO Strategies, Web Strategies, and more
- Attention-to-Detail: Conduct comprehensive content audits, Brand Voice and Tone Development, etc.,
- Analytical/Problem-Solving Thinking: Usability Testing and A/B Testing, User Journey and Flow Mapping
- Accessibility (WCAG) best practices: Develop Section 508 compliant copy and design for all users
Technologies Used and Advanced Level Knowledge
- Design/Prototype Software: Figma, Adobe XD and InVision
- A/B Testing: AB Tasty
- Analytics: Mixpanel, Google Analytics, and Hotjar
Relevant Affiliations to My Full-Time Communications Career
Professional Associations
- International Association of Business Communicators (IABC)
- Women in Technology
Honor Societies
- Sigma Tau Delta
- National Society of Leadership and Success
Past and Current Reads from my BooksHelf
Already Read
Currently Reading
