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Get to know me
Communications Strategist Who is One-Part Marketer & Technical Writer
Are you looking for an experienced communication professional who has worked cross-functionally and collaboratively with marketing and engineering departments in technology companies? Here I am. My blended communications experience where I've worked in lead technical writer and marketing roles for over 15 years, understanding of before and after-sales stages of a product release, and relevant education gives me an edge.
The experience I gained working in engineering and marketing departments of technology companies has enabled me to 1) identify and break down silos that can occur between both departments early in the product launch lifecycle and 2) offer a unified communications and launch strategy to meet the needs of prospects and customers.
Who I Am
I'm a communication strategist, one-part marketer, and one-part technical writer whose communications career in the technology industry has entailed working in marketing roles where I performed strategic and tactical tasks for pre-sales campaign efforts. I've also worked on the technical communications side of companies in technical writer and UX/UI writer roles where I created explanatory content like user guides, how-to videos, etc., to guide product users and developed product/feature adoption strategies as part of the after-sales support process.
My Edge
The exposure I gained from working on both sides (i.e., marketing and engineering) of technology companies has made it easier for me to identify and prevent silos that can occur between the two departments and execute a unified communications strategy to accomplish business goals.
I understand the necessary methods to execute B2B and B2C marketing campaigns that must move prospects through the sales funnel and convert them to customers. I also have the know-how to develop and execute product/feature adoption strategies to prevent customer frustration if they have to call a Helpdesk, increase the use of underutilized software features/functions that customers may not realize exists, and keep customers happy to prevent negative reviews and high churn.
Educational Background
- Master of Arts degree candidate (in progress and near the finish line), Communications with a focus in New Media & Marketing from Southern New Hampshire University.
- Bachelor of Arts degree in English Language and Literature from Southern New Hampshire University
- Attended NCCU, majored in English with a Journalism concentration and completed the concentration
Career at a Glance
Years of cross-functional communications experience working in product engineering and marketing departments. So far, throughout my communications career I've worked in the following positions (as an employee & contractor) with large corporations, mid-size and startup companies:
Product & Engineering Departments
- Senior Content Designer
- Lead Technical Writer
- Senior Technical Writer
- UX/UI Writer
- Knowledge Base Writer
Marketing Departments
- B2B Marketing Copywriter
- Marketing Communications Manager
- Website Content Specialist
- Freelance PR Writer
Professional Reputation
Professionally, I'm known for having strong:
- Written, Visual Communication, and campaign strategy skills to support marketing teams as a Content Writer across different mediums (email, websites, social media, video, etc.,) OR to support product usability campaigns as a Technical or UX Writer
- Analytical thinking and creative problem-solving skills to accomplish business goals
- Attention to detail but still can see the big picture
- Business acumen
- Leadership and team player skills
- Organization and Project management skills necessary to meet deadlines
However, you don't just have to take my word for it. Here's proof.
Writing Disciplines
- Marketing Copywriting for B2B and B2C campaigns across digital and traditional media
- Content Writing for lead generation campaigns (emails, landing pages, blogs, white papers, etc.,)
- User Experience (UX) Writing for digital products (software, websites, and apps)
- Technical Writing for cloud-based software and tangible products (consumer electronics, telecom devices, and equipment)
Skills & Knowledge as a Marketer
Strategic Development
Communication Plan Development, Brand Strategy & Positioning, Campaign Design, Content Strategy, SEO Strategy Development, Visual Communications Strategy Development
Analytical and Research
User Persona, SWOT Analysis, Competitive Analysis, Content Analysis, Audience Insights, Consumer Behavior Research, Google and other Metrics Tracking & Reporting
Design
Adobe Creative Suite (earned certificates in Adobe InDesign & Adobe Illustrator in 2014), Webflow, WordPress, Wix, Adobe Dreamweaver
Software Languages (front-end)
HTML (earned certificate) and CSS
Video Development
Storyboard Development, Scriptwriting, Adobe Premiere Pro
Skills and Knowledge as a Technical Writer
Writing Skills
- Product documentation for customers
- Training content, job aids, etc., for employees
- API Documentation for developers
- Scriptwriting for instructional/product demos
- Technical Blog Writing
- Technical White Papers
TECHNOLOGIES
Authoring Software:
Readme, Confluence, Madcap Flare, ClickHelp, Adobe FrameMaker, MS Office, and more
Video Development Software:
Camtasia and Snagit
Publishing Methods
Single-Source Publishing using XML and DITA Markup
Design
Adobe Creative Suite (earned certificates in Adobe InDesign & Adobe Illustrator)
Frontend Software Languages
HTML (earned certificate in 2008), Markup Language and CSS
Affiliations
Professional Associations
- International Association of Business Communicators (IABC)
- Women in Technology
Honor Societies
- Sigma Tau Delta
- National Society of Leadership and Success